AutomotiveShopifyMega Menu
Altiq
Client: Altiq — Automotive Lighting & Accessories · altiq.com.au/
35%
Increase in category page visits
28%
Reduction in bounce rate
✓
Seamless rebrand executed
Project Overview
A high-performance e-commerce store for Altiq (formerly Supernova Lighting), Australia's leading automotive driving lights brand. The project centered on building a sophisticated mega menu navigation system that lets customers browse by product category with featured products, category links, and promotional imagery all visible at a glance.
Key Challenges & Solutions
- Mega Menu: Engineered a fully custom multi-column mega menu with product thumbnails, category links, and featured highlight cards.
- Product Discovery: Structured navigation to surface top SKUs like Rogue MK3, Quad V3, and Stealth Kits directly from the menu.
- Brand Transition: Managed the rebrand from Supernova Lighting to Altiq while preserving SEO equity and customer trust.
- Performance: Optimized menu rendering and image loading to ensure zero layout shift on hover interactions.
Features Delivered
Multi-Column Mega MenuFeatured Product CardsCategory Quick LinksBundle Packs SectionAUD Currency SupportMobile Responsive Nav
Technologies Used
ShopifyCustom LiquidJavaScriptCSS Animations