Our portfolio

Selected case studies across SaaS, e‑commerce, logistics, and HR tech.

Steve Madden — Middle East preview
Fashion E-CommerceShopify PlusCustom Development

Steve Madden — Middle East

Client: Steve Madden Middle East Edition · stevemadden.me/

A premium fashion e-commerce store designed specifically for Steve Madden's Middle East market. This fully custom Shopify Plus build was engineered to handle high-volume traffic events. Key implementations included Flash Sale features with countdown timers, a dedicated Ramadan Collection, SS26 Drop sections, and fully localized pricing supporting AED currency logic.

Key Challenges & Solutions

  • Flash Sale System: Developed a custom countdown timer and inventory locking mechanism for high-heat drops.
  • Localization: Implemented region-specific content and multi-currency support tailored for GCC customers.
  • Mobile-First Design: Created a highly responsive interface ensuring seamless navigation on mobile devices.
  • Performance: Optimized asset loading and scripts to handle significant traffic spikes during sales.

Technologies Used

Shopify PlusLiquidJavaScriptCustom SectionsMetafields

Key Results

  • 40%

    Increase in conversion rate

  • 60%

    Faster page load time

  • ✓

    Seamless mobile experience achieved

Features Delivered

  • •Dynamic Promotional Banners
  • •Advanced Search & Filter
  • •Localized Checkout Flow
  • •Lookbook Integration
  • •Automated Inventory Sync
Adventure HQ preview
Sports & OutdoorShopifyLarge Catalog

Adventure HQ

Client: AdventureHQ — UAE's Leading Outdoor Retailer · adventurehq.ae/

UAE's premier outdoor adventure retail destination. The site hosts an extensive catalog spanning categories like Camp & Hike, Cycling, Water Sports, BBQ, and Fitness. The project required handling a massive inventory while ensuring products were easy to find through a 'Latest Catalogue' section and specialized brand pages.

Key Challenges & Solutions

  • Catalog Management: Structured a database of 500+ SKUs with intricate tagging for effective filtering.
  • Brand Spotlights: Created custom landing page templates for 20+ specific brands to tell their unique stories.
  • Localization: Enforced AED currency standards and specific UAE shipping logic for local logistics.
  • Seasonal Banners: Developed a dynamic banner system for Ramadan and seasonal outdoor campaigns.

Technologies Used

ShopifyCustom LiquidJavaScriptMetafieldsSearch APIs

Key Results

  • 50%

    Improvement in product discovery

  • 45%

    Increase in mobile sales

  • 20+

    Custom brand pages built

Features Delivered

  • •Predictive Search Bar
  • •Mega Menu Navigation
  • •Related Products Engine
  • •Click & Collect Setup
  • •Brand Directory Page
  • •Video Gallery Integration
FitTrack preview
Health TechShopify PlusCRO Focused

FitTrack

Client: FitTrack — Health & Wellness Technology · tryfittrack.com/

A high-converting health tech product store focused on social proof and trust. The design strategy centers around data-backed headlines ('83% of users reach their weight goal'), massive review aggregation (89,503+ reviews), and prominent trust badges like HSA/FSA eligibility. The store was optimized for aggressive sales campaigns ('BIGGEST SALE EVER').

Key Challenges & Solutions

  • Social Proof: Integrated dynamic review widgets to display nearly 90k reviews without slowing down the page.
  • Trust Signals: Custom coding to prominently display HSA/FSA eligibility badges on relevant products.
  • Landing Page Architecture: Built high-performance landing pages specifically for paid ad traffic.
  • Sale Systems: Developed a robust promotional banner system to handle complex tiered discount logic.

Technologies Used

Shopify PlusReact.jsNext.jsMetafieldsReview Integrations

Key Results

  • 70%

    Conversion Rate on Sales

  • 40%

    Higher intent via HSA Badges

  • 89K+

    Reviews Displayed

Features Delivered

  • •Dynamic Trust Badges
  • •Comparison Tables
  • •Scientific Study Highlights
  • •Sticky Header Timer
  • •Bundling Logic
  • •Post-Purchase Upsells
Deux Par Deux preview
Kids FashionShopify PlusInternational

Deux Par Deux

Client: DeuxParDeux — Premium Children's Fashion · deuxpardeux.com/

A delightful e-commerce experience for a premium children's fashion brand serving an international market (visible INR localization). The site features seasonal campaigns like the 'Saint Patrick's Lucky Greens' collection, interactive quiz-based product recommendations to help parents find the perfect style, and robust winter sale promotion modules.

Key Challenges & Solutions

  • Global Reach: Implemented robust multi-currency and locale support to serve international customers seamlessly.
  • Personalization: Integrated a 'Style Quiz' that recommends outfits based on child age and preferences.
  • Navigation: Architected a complex menu system to handle multiple product categories (Boy, Girl, Baby, Accessories).
  • Campaign Management: Built flexible sections for easy seasonal updates (e.g., Winter Sale, Spring Collection).

Technologies Used

Shopify PlusReact.js ComponentsCustom Liquid3rd Party APIs

Key Results

  • 35%

    Boost in Average Order Value

  • 25%

    Reduction in bounce rate

  • 50%

    Of conversions driven by Quiz

Features Delivered

  • •Interactive Style Quiz
  • •Advanced Filtering System
  • •Bundle & Save Logic
  • •Instagram Shop Feed
  • •Gift Registry Integration
  • •Loyalty Program Setup
F5 Global preview
FashionShopify PlusEditorial Design

F5 Global

Client: F5Global — Premium Fashion Retailer · f5global.com/

A sleek, editorial-style fashion e-commerce experience that exudes modern luxury. The site features distinct MEN, WOMEN, and KIDS categories, along with curated NEW IN and SALE sections. The design relies heavily on bold, cinematic photography, such as the 'Step Into Eid' campaign, requiring a layout that honors high-quality visual assets.

Key Challenges & Solutions

  • Visual Impact: Engineered full-screen cinematic hero sections that load instantly without layout shift.
  • Checkout Automation: Implemented automatic discount code application (Welcome10) to reduce cart abandonment.
  • Navigation: Streamlined multi-category navigation to ensure users can switch between Men/Women/Kids effortlessly.
  • Image Optimization: Deployed advanced lazy-loading and format optimization for high-res editorial images.

Technologies Used

Shopify PlusCustom JavaScriptCSS AnimationsCheckout Extensions

Key Results

  • 55%

    Improvement in Time-on-Site

  • 30%

    Increase in Repeat Purchases

  • ✓

    Elevated Brand Perception

Features Delivered

  • •Cinematic Video Backgrounds
  • •Quick View Functionality
  • •Auto-Applied Discounts
  • •Editorial Blog Layouts
  • •Sticky Add-to-Cart
  • •Wishlist Functionality