FitTrack

Project Overview

A high-converting health tech product store focused on social proof and trust. The design strategy centers around data-backed headlines ('83% of users reach their weight goal'), massive review aggregation (89,503+ reviews), and prominent trust badges like HSA/FSA eligibility. The store was optimized for aggressive sales campaigns ('BIGGEST SALE EVER').

Key Challenges & Solutions

• Social Proof: Integrated dynamic review widgets to display nearly 90k reviews without slowing down the page.
• Trust Signals: Custom coding to prominently display HSA/FSA eligibility badges on relevant products.
• Landing Page Architecture: Built high-performance landing pages specifically for paid ad traffic.
• Sale Systems: Developed a robust promotional banner system to handle complex tiered discount logic.

Features Delivered

Technologies Used