Health & WellnessShopify PlusPDP Optimization
AutoBrush
Client: AutoBrush — Kids Oral Care · tryautobrush.com/products/autobrush-pro-kids-sibling-pack
45%
Increase in PDP conversion rate
30%
Boost in Average Order Value
✓
Improved mobile purchase flow
Project Overview
A high-converting product detail page (PDP) for AutoBrush's Pro Kids Sibling Pack. The page was engineered to maximize conversions through trust-building content, bundle value communication, and a frictionless purchase flow targeting parents shopping for kids' oral care products.
Key Challenges & Solutions
- Bundle Presentation: Designed a clear value breakdown for the sibling pack to communicate savings and product inclusions at a glance.
- Trust Building: Integrated review widgets, dentist endorsements, and safety certifications prominently on the PDP.
- Mobile UX: Optimized the sticky add-to-cart and image gallery for seamless mobile browsing and purchase.
- Conversion Flow: Structured the page layout with a logical content hierarchy — hero, benefits, reviews, FAQ — to guide users to checkout.
Features Delivered
Custom Bundle PDPSticky Add-to-CartTrust Badge SectionReview IntegrationFAQ AccordionUpsell Recommendations
Technologies Used
Shopify PlusCustom LiquidJavaScriptMetafields